Brand Marketing
Over the last several years, cigar brands have started to get more involved in the Branding and Marketing of their own cigars. For the most part, it’s been a desperate game of catch-up in an industry that relied on trade shows, word-of-mouth and reviews.
At Royale Palm Cigar Company we have combined two things we have a passion for and an expertise in - Cigars and Branding. We are unique in the fact that the company is owned by Marketing Point, Inc. a global marketing, research and consulting firm. Our managing partner, Joseph A. Ferris III is the CEO for Marketing Point, Inc. and has personally been involved in the design, development and management of marketing and branding programs for many prominent companies, such as Brown and Williamson, Gateway, Microsoft, Honda, Delta Air Lines, Sprint, Frito-Lay, YUM Brands, GE Capital, Dell, United Parcel Service, and the Eastman Kodak Company.
Through these efforts, he has coordinated the development and implementation of marketing and branding programs across a variety of organization structures and constituencies. At a strategic level, his leadership has supported the introduction of 185+ successful products and programs to the U.S. marketplace.
At Royale Palm Cigar Company we help you incorporate business and brand strategies, go-to-market execution and brand strategies to take your business to the next level.
We have assisted numerous companies, large and small to identify how to:
• Grow revenue
• Improve current marketing, branding and sales initiatives
• Develop new products and programs
• Name, label and cigar package design or re-design
• Social networking
• Increase the loyalty and effectiveness of channels
• Enter new markets and channels
• Address new target market segments
• Increase their efficiency and return on marketing investment
• Grow market share
Our assignments range from tactical projects to long term strategic programs. Some examples of our programs are described below.
New Product Development
From ideation through launching a new product, we help identify opportunities and position brands for success. Using our proprietary "BrandPointTM" product development model, we leverage our consumer insights to identify market opportunities for our clients. We provide qualitative and quantitative research, new product ideation, blend recommendations, and develop strategic marketing plans for new products.
Naming and Branding
Working collaboratively with our clients we help make naming and branding decisions that will create a positive impact on your brands. We provide naming exploration, naming strategy, trademarking, Line extension strategy and design, logo development, brand architectures and style guides
Cigar Package Design
From wrap-sets to bands and everywhere in between we help brands develop packaging that makes an impact inside and outside the humidor. Once your brand has been positioned in the market, we can provide a wide range of package development services. We work with you to develop primary packages, line extension designs, tubes, tins, bands and promotional packaging. Working in mediums ranging from wood boxes, wrap-sets, tins or paper stocks, we can create the entire brand's package. We have built an international team of printers, box and tube manufacturers and fulfillment houses to take your brand from concept through finish.